Influencer Marketing
We connect your brand with relevant content creators to reach new audiences in an authentic and effective way. Creator identification, campaign management and measurement of real results.
Influencer marketing is not generating measurable return
Influencer collaborations without strategy or clear metrics frequently result in reach without conversion. Choosing the wrong creators, vague briefs and lack of tracking are the main culprits behind low ROI.
The influencer marketing market has grown rapidly, but with it has come an inflation of artificial metrics: bought followers, fake engagement and audiences that do not match the brand's target. Without careful analysis, it is easy to invest in partnerships that look promising on paper but generate no real impact.
Beyond selection, execution makes all the difference. Overly rigid briefs produce forced content that audiences ignore; overly vague briefs result in messaging misaligned with the brand. Finding the right balance requires experience and method.
The financial impact of poorly chosen partnerships is significant: campaigns with influencers whose audiences have fewer than 40% real followers generate a real cost per engagement up to ten times higher than expected. Beyond the direct waste, forced or incoherent collaborations draw negative comments from the creator's audience, generating harmful associations that persist well beyond the campaign duration.
The most common mistake is evaluating creators solely on follower count without cross-referencing audience demographics with the brand's ideal customer profile. Another recurring error is treating influencer marketing as a one-off action rather than a sustained strategy — a single post rarely generates measurable impact.
Influencer marketing with strategy and traceable results
We manage the entire influencer marketing process — from selection to tracking — ensuring every collaboration is aligned with brand objectives, authentic to the audience and has defined success metrics from the outset.
Creator selection is data-driven: we analyse audience quality, organic engagement rates, brand affinity and previous collaboration history. Every partnership is accompanied by a clear but flexible brief that gives the influencer creative space whilst keeping the message aligned.
All campaigns include tracking links, promotional codes or other mechanisms that allow the real impact of each collaboration to be measured. We report results with complete transparency and use the data to optimise subsequent campaigns.
We use analytics platforms such as HypeAuditor and Modash for audience verification, fake follower detection and detailed demographic analysis. Contracts include clear clauses on content usage rights, exclusivity and legal compliance.
As deliverables, you receive a well-researched shortlist of creators with a detailed analysis of each profile, creative briefs tailored to each influencer and platform, complete management of the contractual and operational relationship with each creator, tracking codes and UTMs configured for conversion attribution, and a campaign report with reach, impressions, engagement, clicks, conversions and cost-per-result metrics. Rights to reuse content produced by creators for ads and the brand's own channels are also included.
Each area is handled by dedicated specialists, with tested processes and documented results. We work with companies of different sizes and sectors, adapting our approach to the specific context of each business.
Services for Influencer Marketing
Each service can be engaged individually or as part of an integrated strategy. We always recommend an initial conversation to understand your business context and propose the combination of services that generates the greatest impact with the available budget. There is no universal solution — there is the right solution for each business.
Numbers that speak for themselves
Results are measurable and documented. We believe every digital investment should have a clear and visible return — we don't just promise, we show.
Frequently asked questions
We have compiled the most common questions. If you cannot find the answer you are looking for, we are available for a no-obligation conversation.
Shall we talk about your project?
We respond within 24 hours — no obligation.
Offices
- Lisboa
Avenida do Brasil 22N
Amadora, Portugal - Vercelli
Vercelli
Italia